Hi, I’m Tia!

Your Creative Strategist & Mindset Coach

How it all started

From a young age, I've been drawn to the power of human connection and artistic expression. Inspired by my family's dedication to service, I've always found joy in listening to stories, offering support, and fostering creativity.

My passion for the arts first led me to pursue a career in performance and dance. Through that journey, I've experienced firsthand the challenges and insecurities that can arise in creative fields.

Now, I'm committed to using my experiences to help others navigate their own paths. I believe in the transformative power of storytelling and the courage it takes to share, inspire, heal, and connect us all.

I’m an experienced leader with 10+ years of well-rounded marketing, brand management, client services, and strategy experience. I actively dedicate my management, research, design, and vast industry experience to storytelling, creating safe spaces for industry professionals, real-time mental health support, improving engagement, deepening my understanding of industry trends, and advocating for LGBTQIA+, DEI, & emotionally intelligent leadership.

Resume

  • Sr. Manager - Strategy & Execution (CS)

    • Captured and produced high-quality video and digital content for client campaigns, ensuring alignment with brand standards and storytelling objectives.

    • Led video coverage for key events, including community and partnership activations, providing dynamic content for social media platforms.

    • Developed and executed digital content strategies that increased engagement and expanded reach across multiple channels.

    • Managed and optimized content workflows using Content Management Systems (CMS), ensuring assets were properly cataloged and accessible.

    • Collaborated with cross-functional teams to define a cohesive visual style, delivering content that drove measurable audience growth and engagement.

    • Spearheaded live-stream production for virtual events, ensuring seamless execution across various social platforms.

    • Maintained and operated production equipment, including cameras, lighting, and audio gear, ensuring all tools were in peak condition for content creation.

    Relationships Manager - Content Management (CS)

    • Designed and implemented tailored content strategies, creating engaging video and multimedia content for diverse audiences.

    • Built and sustained relationships with internal and external stakeholders, gathering insights to inform content creation.

    • Produced, edited, and published compelling video content for social platforms, contributing to increased user engagement.

    • Monitored industry trends and platform-specific best practices to optimize content performance.

    • Managed content requests from various departments, ensuring all deliverables met organizational goals and deadlines.


    Manager, Relationships - Marketing & Social

    • Produced and managed digital video content for sports, entertainment, and retail industry campaigns, driving over $5 million in business.

    • Coordinated video shoots for live events and product launches, ensuring alignment with brand messaging and campaign objectives.

    • Edited and repurposed existing video content to create fresh, engaging social media assets tailored for specific platforms.

    • Collaborated with marketing teams to execute multi-channel content strategies, delivering consistent messaging across all touchpoints.

    • Assisted with animation and graphic design elements for videos, enhancing visual appeal and storytelling.

  • Corporate:

    • Community Engagement & Experience

    • Project Implementation

    • International Client Management

    • Training & Onboarding

    • Analytics & Data Insights

    • Brand Management & Compliance

    • Mental Health & Performance Support

    • Creative Operations

    Design:

    • Adobe Creative Suite

    • Lighting Design Set

    • Construction Digital

    • Media Creation

    • Asset Management

    • Production Direction & Management

    • Media Planning & Execution

    • Website Design

  • Doctor of Philosophy, Management

    • Walden University | 2021 - Present

    Master of Philosophy, Management

    • Walden University | 2021 - 2023

    Master of Fine Arts, Media Design

    • Full Sail University | 2013 - 2014

    Bachelor of Arts, Theatre

    • Ottawa University | 2009 - 2013

Get to know me better

  • I enjoy listening to podcasts, watching sports, hunting for quality thrift shop finds, and crate diving in record stores. I also LOVE trying coffee in every local café whenever I travel. Ask me at any hour of the day; I am pumped full of caffeine.

  • I enjoy watching women's basketball at both the college and professional levels, as well as professional football. Being from Kansas City, I'm a Chiefs fan. Please don’t judge me; I endured the losses through the entirety of the 90s, so this winning streak feels like a reward.

  • Tattoos are my love language, a profound expression of who I am. I feel like a walking art exhibit, intricately covered in the vibrant stories of my life, each design reflecting a significant moment or meaningful experience that has shaped me.

  • I take pride in my education. I'm curious and enjoy learning. I have a BA in Theatre, an MFA in Media Design, an MPhil in Management, and I'm nearing the end of my PhD in Management. I am also certified in web design, NLP and empowerment.